A Unique Memoir

Inspired by thought-provoking stories on "The 4 Essentials" of mindset, strategies, values & purpose, Cliff's NY Times Bestseller is a street-smart journey for life-learners, educators & entrepreneurs alike! Sharing personal trials and triumphs as a dyslexic student who dropped out of USC at 19, Cliff draws wisdom from favorite mentors (Socrates & DaVinci to activists & creatives). Empowering each of us to earn a real-world MBA (Masters in Basic Abilities), this is a fun, fast-paced read (or audio book) for anyone in search of their passion & purpose!

"Cliff's writing is creative & inspirational. I highly recommend "The 4 Essentials." Blake Mycoskie • Founder, TOMS Shoes

"Cliff Michaels delivers a powerful path to profits, passion & purpose." Tony Hsieh • CEO, Zappos

"A visionary leader & social entrepreneur, Cliff sets a winning bar for life & business training." Peter Thomas, Chairman, Entrepreneurs' Org (EO)

"Cliff is the consummate entrepreneur with a contagious can-do spirit. Engaging and real, his story & life lessons are riveting. I'm proud to call him a friend." Mary Mazzio, Award-Winning Film Producer

  • AUDIO + E-BOOK + E-COURSE with Optional Quiz & Completion Certificate • Worksheets • Speaking Tour Highlights. For paperback, visit Amazon.com.

  • HIGHLIGHTS • Short Stories & Inspirational Quotes • Defining Success & Happiness • Motivational Drivers • Leadership Keys • The Power of Thank-You Notes • Creative Thinking • Result-Driven Practice

  • MY LESSONS FROM THE EDGE > Cliff's misfit journey through life, school & entrepreneurship. A unique learning experience.

  • ESSENTIAL 1: MINDSET > Discover your best catalyst to personal & professional growth.

  • ESSENTIAL 2: STRATEGIES > Discover why goals, focus & people skills are core to students & professionals alike.

  • ESSENTIAL 3: VALUES > Discover why integrity, humility & gratitude are keys to thriving careers & relationships.

  • ESSENTIAL 4: PURPOSE > Discover why passion, friends, family, health, and making a difference are driving forces to happiness & success.

  • FUN FACT: In 2012, this book launched as "The 4 Essentials of Entrepreneurial Thinking: What Successful People Didn't Learn in School." When fans sent letters sharing their journeys as misfits & mavens, Cliff updated the title to reflect the book's broader themes.

Testimonials

Tony Hsieh

CEO, Zappos, NYT Bestseller “Delivering Happiness”

“In The 4 Essentials, Cliff Michaels delivers a powerful path to profits, passion, and purpose."

Blake Mycoskie

Founder/CEO, TOMS Shoes, NYT Bestseller “Start Something That Matters”

“Cliff’s writing is full of inspiration & practical lessons. I highly recommend The 4 Essentials for students and professionals alike!”

Jayme Riggio

CEO, Riggio Allstate, Top 1% Nationwide

“From classroom to boardroom & Main Street to Wall Street, The 4 Essentials should be required reading. Cliff's journey is authentic and his wisdom is ideal for past & future generations.”

Blake Spencer

Class President, USC Marshall Business School

“When Cliff presented The 4 Essentials to hundreds of students at USC’s #1 Entrepreneur Class, the response was amazing. Thanks for sharing your journey & wisdom. We’re all big fans!”

Mary Mazzio

Award-Winning Filmmaker, Attorney, Social Documentarian

“Cliff is the consummate entrepreneur with a contagious can-do spirit. Engaging and real, his personal story and life lessons are riveting. I’m proud to call him a friend and highly recommend The 4 Essentials.”

Peter Thomas

Chairman Emeritus, Young Entrepreneurs’ Org (YEO)

“I've known Cliff 20+ years and his content is pretty fantastic stuff. A visionary leader & pioneering entrepreneur, Cliff sets a winning bar for life & business training.”

Doug Mellinger

Managing Director, Clarion Capital

"There's too much theory out there. Cliff provides a real-world framework for success. Thanks for bringing this important resource to the world."

About Cliff

Coach • Writer • Entrepreneur

Founder/CEO of Cliff Michaels & Associates, a Los Angeles real estate & consulting firm since 1992, Cliff is a highly-sought-after broker, coach & consultant with a passion for education. He has served over 1000 clients ($1 billion in transactions).

Cliff's dynamic e-courses provide life & biz skills for personal & professional growth. His 2012 New York Times Bestseller: The 4 Essentials launched #1 on Amazon, and his "Imagineering Ideas Workshop" SOLD OUT at TEDxLA Imagine Week (2016).

For private coaching & consulting or to sponsor your favorite club, school, or community with Cliff's e-courses, GO HERE. For real estate, finance, or advisory services, please visit CliffMichaels.com.

Essential Life + Biz Skills

Certified E-Courses by Cliff Michaels

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