Inspired by thought-provoking stories on 4 Essentials (mindset, strategies, values, purpose), this masterclass edition of Cliff's NY Times Bestseller explores how we define & manifest success. On a street-wise journey of trials & triumphs, Cliff shares lessons as a dyslexic student who dropped out of USC at 19, then launched companies in real estate, education & technology in his 20s. Drawing on over 100 famous mentors from Socrates & DaVinci to Activists & Entrepreneurs, The 4 Essentials empower each of us to earn a real-world MBA (Masters in Basic Abilities). This is a fun, fast-paced book for misfits & mavens in search of their Mission Possible!
"Cliff's writing is creative & inspirational. I highly recommend "The 4 Essentials." Blake Mycoskie • Founder, TOMS Shoes "Cliff Michaels delivers a powerful path to profits, passion & purpose." Tony Hsieh • CEO, Zappos "A visionary leader & social entrepreneur, Cliff sets a winning bar for life & business training." Peter Thomas, Chair Emeritus, Entrepreneurs' Organization (EO)HIGHLIGHTS: Over 100 Short Stories & Inspirational Quotes • Defining Success & Happiness • Motivational Drivers • Leadership Keys • The Power of Thank-You Notes • Creative Thinking • Result-Driven Practice • Emotional intelligence • Embracing Change
MY LESSONS FROM THE EDGE > Cliff's misfit journey through life, school & entrepreneurship. A unique learning experience.
ESSENTIAL 1: MINDSET > Discover your best catalyst to personal & professional growth.
ESSENTIAL 2: STRATEGIES > Discover why goals, focus & people skills are core to students & professionals alike.
ESSENTIAL 3: VALUES > Discover why integrity, humility & gratitude are keys to thriving careers & relationships.
ESSENTIAL 4: PURPOSE > Discover why passion, friends, family, health, and making a difference are driving forces to happiness & success.
BONUSES: Challenge Exercises • Speaking Highlights
FUN FACT: In 2012, this book was originally titled "The 4 Essentials of Entrepreneurial Thinking: What Successful People Didn't Learn in School." When fans sent letters sharing their journeys as misfits & mavens, Cliff updated the title to reflect the book's broader themes.
Cliff Notes + What You'll Learn!
WATCH CLIFF's LIVE TALK at USC: Personal Journey, Gaps in Education, Experience Myth, Diary of a Dotcom, Discovering The 4 Essentials. Filmed at USC's #1 Entrepreneur Class hosted by Prof. Dave Belasco. (2012 NY Times Bestseller Tour, 13-min video)
READ "The 4 Essentials" Full E-Book here. See next section to start the Audio Book narrated by Cliff. if you need a paperback, Kindle, or Audible edition, please visit Amazon.com
BOOK INTRO: Misfits, Rebels & Troublemakers • Cliff's Journey Intro • The 4 Essentials to Inspire, Fill Gaps, and Raise the Bar for Global Education & Workplace Training (9:12)
Chapter 1 • A Misfit's Journey Begins (9:17)
Chapter 2 • Life 101 & Street Smarts (4:36)
Chapter 3 • A Unique College Experience (12:12)
Entrepreneur • Facilitator • Coach • NY Times Bestseller
BORN in New York & raised in L.A., Cliff is a social entrepreneur known for his people-first approach to life, work & play.
FOUNDED in 1992, Cliff Michaels & Associates specializes in real estate finance & brokerage, venture capital, and personal-to-business consulting. Cliff's Masterclasses for Life & Biz Skills include e-courses, coaching & forums for leaders, life learners & entrepreneurs.
In 1999, Cliff co-founded First Use Registry, the world's first internet company to feature digital-notary technology, raising the bar for intellectual property & file authentication. He's also been an investor & advisor in entertainment, health care & non-profits such as Inclusion Matters (playgrounds & advocacy for disabled communities). A NY TIMES BESTSELLER (The 4 Essentials), Cliff's unique memoir on life lessons & famous mentors proposes a paradigm shift in global education. The book launched #1 on Amazon. A highly sought-after coach, speaker & consultant, Cliff's "Imagineering Ideas" workshop was "SOLD OUT" at TEDxLA Imagine Week (2016).PAST PRESIDENT of YEO L.A Young Entrepreneurs' Org (EO), Cliff chaired int'l leadership events, launched record-breaking charity galas, and started EO's first student-mentor programs (1998-2005). He was also an original member of USC’s EdTech Ventures (2018), a cohort for remote-learning solutions.
GIVING BACK > FREE books & courses go to those in need. To sponsor your favorite learners & educators, or to book Cliff, go to the SPONSOR PAGE NOW!
A Masterclass Series of E-Courses by Cliff Michaels
Enjoy 8 Certified E-courses + FREE Masterclass Edition of "The 4 Essentials" Audio & E-Book!
$299.95
Explore & Empower Your Mission, Vision, Values, Strengths, Gaps, Purpose & More!
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Develop High-Impact Forums & Team Meetings for Trust, Growth & Accountability!
$59.95
Master Your Goals, Habits & Time Skills for Greater Focus to Get Things Done!
$39.95
Master Social & Emotional Intelligence with Communication, Leadership & People Skills!
$59.95
Master the Art of Leverage, Preparation, Closing Deals & Conflict Resolution!
$59.95
Master a Money Mindset, 8 Steps to 800 Credit + Your Path to Financial Freedom!
$59.95
Master Networking, Personal-Branding & Essential Career Skills to Thrive in Today's World!
$49.95
Fly with Angels, Swim with Sharks, Dance with Bankers & Bootstrap Start-Ups!
$39.95
GOT BIG IDEAS? Analyze Before You Strategize with 10 Essential Steps in this Mini-Masterclass!
$9.95
